Luxury brand positioning

Introducing a brand to a saturated market is never easy. The challenge lied in positioning Lewis & Dore in the luxury sector and a thought leader in the real estate market. After researching our audience, we found three key interests of affluent buyers in other industries. These included fashion, fine dining and automotive. Partnerships were developed to properly position Lewis & Dore amongst other luxury brands and appeal to an affluent buyer. 

Authority brand positioning

To properly position the brand as a thought leader, our content strategy focused on sharing insights about market performance in Dubai, specifically in the luxury sector. By analyzing the impact of macro-economic events, along with population increase of affluent buyers, we were able to provide key insights to our HNW audience about property investments in Dubai. This led to a higher brand affinity, appealing to our audience's rationality in decision making,