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JB | Real Estate Marketer

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Lewis & Dore Real Estate

The challenge:

Launch and position Lewis & Dore Real Estate as a luxury brand and thought leader in Dubai's property market. 

Services: 

Brand strategy, marketing strategy, event management

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Luxury brand positioning

 

Introducing a brand to a saturated market is never easy. The challenge lied in positioning Lewis & Dore in the luxury sector and a thought leader in the real estate market. After researching our audience, we found three key interests of affluent buyers in other industries. These included fashion, fine dining and automotive. Partnerships were developed to properly position Lewis & Dore amongst other luxury brands and appeal to an affluent buyer. 

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Thought leader brand positioning

 

To properly position the brand as a thought leader, our content strategy focused on sharing insights about market performance in Dubai, specifically in the luxury sector. By analyzing the impact of macro-economic events, along with population increase of affluent buyers, we were able to provide key insights to our HNW audience about property investments in Dubai. This led to a higher brand affinity, appealing to our audience's rationality in decision making,

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Strategic partnerships and event management

Blackline Motor Company

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Automotive​

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The partnership involved the usage of their cars during our content production days. In return, we provided a luxury setting and HNW buyer data.

Suited & Booted

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Fashion

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Suited & Booted agreed to provide one free shirt with the purchase of a suit to all buyers and tenants who acquired a home through Lewis & Dore Real Estate.

Tatel Dubai

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Fine dining

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After the inaugural event, Tatel Dubai agreed to host an after party for all of our guests in their venue and a 10% discount in any Tatel dinner for all Lewis & Dore clients.

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Professional creative productions

To establish a clear differentiation amongst other luxury real estate brands in the market, and appeal to our HNW target audience, the main focus of the social channels were to sell the lifestyle. Here's how we did it:

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Elevate your brand today

Professional Productions

To establish a clear differentiation amongst other luxury real estate brands in the market, and appeal to our HNW target audience, the main focus of the social channels were to sell the lifestyle. Here's how we did it:

The Brand Launch

Objective

Launch Lewis & Dore to the market and position it as a real estate luxury brand in the industry amongst the right audience segment.

Attendees

Attendees at the events were:
64% agents
16%  buyers
2% sellers

Results

41% follower increase

22 UGC interactions

13K+ accounts reached

1 high value listing generated

My Insights

Thought leaders

To position Lewis & Dore Real Estate as a credible brand in the industry, we focused on analyzing the luxury market performance and sharing our insights through a downloadable report through the website.

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